Why JW Co How It Works First 30 Days FAQ Book a Call
Short-form growth for health & wellness

Your growth engine for wellness brands on Reels.

We create the short-form content and grow the Instagram, TikTok, YouTube and Facebook accounts that put your product in front of the right people, every day.

4Platforms
DailyPosting
100%Accounts you own
Built for every corner of wellness
/ Why JW Co

Posting wellness content at scale is a full-time job.

Scripts, filming, editing, health-claim rules, five accounts on four apps, every single day. Most brands burn out by week three. We make it the thing you never think about.

A"I stopped taking melatonin and…"
B"Your doctor won't tell you this"
C"3 signs your gut is off"

Content built for the scroll

Every video starts with several hooks. We test them and push the winners, so your budget goes into formats that already work.

@yourbrand.dailyWarming up
NicheGut health · US
ActivityWatch · search · engage

Accounts built for your niche

New accounts are warmed up in your exact niche before they post, so the algorithm knows who to show them to from day one.

No disease or cure claims
Claims match your approved list
Disclosures in place
Platform health-content rules
CHECKING…

Checked before it posts

Health content gets flagged fast. Every script and caption is checked against your approved claims and platform rules before it goes live.

You own every account

Every handle, login and follower belongs to your brand. If we ever part ways, the accounts and the audience stay with you.

You send the product. We run the rest.

/ How it works

Four steps from kickoff to compounding reach.

Strategy, content, posting and reporting are all handled for you. You approve the plan and watch the dashboard.

jwcoconsulting.com/plan
Brand
Your supplement, skincare or fitness product
Buyer
Women 35–55 who want better sleep
Winning formats
Day-30 reviewMyth vs factRoutinePOV
Approved claims
Supports restful sleepThird-party testedNo cure claims
READYWhy I quit melatonin
READYDay 30 honest review
READYGut myth #1
EDITING5 AM routine
EDITINGClear skin diet
A3 hooks written per video, best one ships
Mon 9:00Why I quit melatonin IGTTYTPOSTED
Mon 18:30Day 30 honest review IGFBPOSTED
Tue 9:00Gut myth #1 TTYTQUEUED
Tue 18:305 AM routine IGTTFBQUEUED
Wed 9:00Clear skin diet IGYTQUEUED
Accounts
Live● on schedule
This week
Top format↗ Day-30 review
Next move
Add TikTok● planned
Views, week over week
/ Your first 30 days

Live in weeks, not quarters.

A clear plan from the first call to a full month of posting, so you always know what is happening and what comes next.

Week 1

Strategy & setup

Kickoff call, niche research, content plan, approved claims and new accounts created.

PlanAccounts
Week 2

Content & warm-up

First batch of videos produced while accounts warm up in your niche.

VideosWarm-up
Week 3

Posting daily

Accounts go live and post on schedule across every platform.

Live
Week 4

Review & scale

First report: what hooks and formats won, and where to add volume next.

ReportScale
Every weekTest new hooks
→
Every dayPost on schedule
→
Every weekReport & double down
/ FAQ

Common questions

You do. Every handle, login and follower belongs to your brand from day one. If you leave, the accounts and the audience go with you.

Your product, your brand guidelines and the claims you are allowed to make. We handle scripts, editing, captions, sounds, scheduling and posting.

We build an approved-claims list with you at kickoff. Every script and caption is checked against it and against each platform's health-content rules before anything posts.

Instagram Reels, TikTok, YouTube Shorts and Facebook Reels. We start where your buyers already are and add platforms as the results come in.

Most brands are posting within the first few weeks. Week one is strategy and setup, week two is content and account warm-up, and posting starts right after.

Health and wellness: supplements, fitness, skincare, sleep, gut health, nutrition and the brands around them.

It depends on how many accounts and how many posts per week you need. We will map that out with you on the call and send a clear quote.

Views start with the first post, and you get a weekly report from week one. We test formats early and put more volume behind the ones that work.

/ Get started

Ready to grow on short-form?

Book a 20-minute call. We will look at your brand, map out your first accounts and show you what it takes to get them live.

Book a Call